Parade was a British magazine for men. Originating in 1916, the magazine went through many different incarnations and different publishers until it was defunct sometime in the mid-2000s. It was originally known as Blighty between 1916 and 1920 and was intended as a humorous magazine for servicemen. Relaunched in 1939 as Blighty Parade, it was turned into a pin-up magazine. Renamed Parade in 1960, by the 1970s, content had progressed to topless and nude photos of models, and at the end of the 1990s, it went hardcore.